Politics and Social Networks: Voters Make the Connection

REPORTING FROM TOLEDO, OHIO -- Here in the battleground of all battleground states, the people in charge of this soon-to-end presidential campaign are Chris Myers and Katie Stoynoff.

But Sens. John McCain and Barack Obama have never heard of them.

Myers, 33, is a lifelong Republican. Though he's always been wary of McCain's "Straight Talk Express," he got onboard the moment it made room for Alaska Gov. Sarah Palin. "McCain could not have made a better pick," says Myers, who lives in Toledo. On his community blog, Swamp Bubbles, where Palin is often maligned, Myers is her biggest defender.

Stoynoff, 32, meanwhile, is a die-hard Democrat. "Must have been born that way," she jokes. Raised in the small town of Green, just outside Akron, she signed up with Obama's campaign on Feb. 10, 2007, the day he announced his candidacy. That afternoon, Stoynoff logged on to Obama's social networking site and formed an online group, Akron for Obama.

Though they share almost nothing in common politically, Myers and Stoynoff are part of a growing set of Americans, "a participatory class," as Lee Rainie of the Pew Internet & American Life Project calls it.

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MoveOn Grows Up

What Started Online in '98 Has Transformed Liberal Politicking

REPORTING FROM NEW YORK -- Five days after Sen. John McCain named Alaska Gov. Sarah Palin as his running mate, Quinn Latimer and co-worker Lyra Kilston sent an e-mail to 40 female friends and invited them to outline the reasons they were upset with his choice. It elicited such a huge response -- from friends of friends and utter strangers -- that they created a blog called Women Against Sarah Palin. In less than a month, it has become one of the largest hubs of online opposition to Palin, receiving more than 160,000 e-mails.

"I am a fiscally conservative, socially liberal Republican," writes a 65-year-old from Flagstaff, Ariz. "I am aghast at the choice the Republican ticket has made."

"As a registered Independent, I'd been holding out in deciding which way to go on this election. However, once I saw Sarah Palin being interviewed . . . it was a much easier decision," writes a 52-year-old from Los Angeles.

Along the way, Latimer got an e-mail from Eli Pariser, head of the liberal group MoveOn.org. Pariser knows about e-mail campaigns; he built MoveOn around them. And Latimer has been a member of the organization since 2000. When Pariser found out that Latimer and Kilston also live in Brooklyn, he asked them to brunch at Flatbush Farm, a local hot spot. Over eggs, oatmeal and coffee, he offered technical support from MoveOn. At one point, he even suggested that the women take time off from their jobs and work full time on the blog until Nov. 4. MoveOn, Pariser told the women, could raise the funds to pay them.

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Obama’s Wide Web

REPORTING FROM CHICAGO -- Amid the cramped, crowded cubicles inside Sen. Barack Obama's campaign headquarters here, sandals are as ubiquitous as iPods. Two young guys in shorts and T-shirts throw a football around. An electoral college map (California 55, Texas 34, etc.) is taped to the wall in the men's bathroom. A BlackBerrying staffer sneezes and blurts out, "Whew! I think I'm allergic to hope!"

This is Triple O -- Obama's online operation.

Five years ago, Howard Dean's online-fueled campaign cemented the Internet's role as a political force. Exactly how big a force no one was quite sure. But this year's primary season, spanning six months, proved that online buzz and activity can translate to offline, on-the-ground results. Indeed, the Web has been crucial to how Obama raises money, communicates his message and, most important, recruits, energizes and turns out his supporters.

With less than three months to go before the election, Triple O is the envy of strategists in both parties, redefining the role that an online team can play within a campaign.

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Something Just Clicked

An Obama Delegate's Road to Politics Began With an Online Donation

REPORTING FROM SACRAMENTO -- It all started last summer with a $10 online donation -- her very first political contribution.

With another click of the mouse, 52-year-old Linnie Frank Bailey, a political neophyte, morphed into a campaign volunteer. By fall, she'd taken on the titles of "area coordinator" and "regional field organizer." And by winter, she'd become a field commander of sorts, organizing a 10,000-square-foot presidential campaign office in southern California.

Now, nearly a year later, more than just the seasons have changed. Here inside Room 307 of the Sacramento Convention Center on a recent Sunday morning, a once unengaged but now thoroughly committed woman sits alongside seasoned political activists and big-money donors at the only meeting of the state delegation to the Democratic National Convention. The mother of two, the middle-class homemaker, the self-described "blogger-on-training-wheels" is now one of California's 166 pledged delegates for Sen. Barack Obama.

"Imagine that!" Bailey says. "Without the Internet, I don't know if I could have gotten this involved."

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Campaign.USA

With the Internet Comes a New Political 'Clickocracy'

We saw it coming.

Just as MySpace and Facebook change the way we communicate, just as YouTube alters the way we entertain ourselves, just as eBay and iTunes modify the way we shop, the Internet is transforming the way we engage with this never-ending presidential campaign.

Like it or not, we now belong to a clickocracy -- one nation under Google, with video and e-mail for all.

Want to find a candidate's position on home foreclosures?

In the past we scoured the newspaper or found the phone number for campaign headquarters and placed a call. Now we Google "John McCain," "Barack Obama" or "Hillary Clinton" and drown in the information flood.

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